Email marketing is fast becoming one of the most important and efficient direct marketing tools for companies that want to realize a greater return on investment from their marketing efforts. There are many companies that offer their services as email marketing specialists who can partner with companies looking to utilize this highly-efficient marketing tool to raise revenues. How does a company go about choosing which company is right for them?

One of the first criteria should be a proven track record of success. If a company has thousands of users that benefit from using their system, chances are they are doing something right and have gotten email marketing down to a science that produces effective results for their clients. A company with numerous clients in a variety of businesses has the know how and a time-tested system that generates revenue and allows businesses to grow and track their customer base.

Companies that offer email marketing systems should offer a system that is easy to use for the marketer and has certain parameters that generate effective email communications in a simplified manner. The company should offer a variety of customizable templates so marketers can tailor the email to their potential customers taste and tone, and can also deliver the marketing message in the most effective way. Their system should also allow marketers to choose between emails with lots of graphics or simple text only email messages, again, based on what the marketers know about their customers. They also should be able to build in surveys so they can get greater insight into what their customers and potential customers respond to and what their needs are.

Another key function of any email marketing program is the ability to manage contacts. Mailing list management is a key component of direct marketing, and email marketing is no exception. An email marketing company that has an easy to manage list management system is providing a great service to marketers who can make sure their emails are hitting the right targets and clean their list of any emails that bounce back or people who decide to opt out of receiving future emails. This saves time, effort and money for the email marketer.

Finally, tracking the performance of an email marketing campaign is important to determine the profitability and effectiveness of the campaign and also help plan future marketing efforts. You can clearly see what messages were effective, who responded to the email offering and why, and tailor future campaigns based on previous results. A fully integrated email marketing program set up by an email marketing company can insure that your efforts will pay off with a proven system of success.

Article submission sites are Websites that function as article directories or article banks. Most of the popular article submission sites allow authors to post their articles on their sites for free. Their are a few article submission sites that charge a small fee for posting and distributing articles, but it is a small price to pay for the quality service they provide. Many of the large reputable submission sites do review all articles submitted to them in order to assure quality articles are being posted on their site.

Article submission sites also provide a Webmaster with free articles who need content for their Website as long as they keep the article in tact and don not modify it in any way. This is a great way to build content on your website and feed the search bots with food to digest therefore improving your sites ranking.

Most of the top article directories usually require you to manually submit your articles and do not accept automatic submissions that could be generated by a computer email or software program. The reason for manual submissions are because they are looking for “real” authors and not some article spun gibberish. Manual submission sites require you to sign up for an account where you can log into your account and from there you can perform many beneficial tasks from tracking the number article views, author ranking, and a host of other great features.

When seeking out popular article submission sites you want to find sites that provide a high volume of traffic and rank high. As you can see, popular article submission sites are the ones that can inject your article marketing campaigns with a huge boost in free pre-targeted traffic. Give them a try and see what a difference it will make. They have worked very well in my article submissions and they can work for you too.